a Robust, Time-saving Integration for Content material Entrepreneurs

Unites the ubiquity of WordPress CMS with Salesforce Advertising and marketing Cloud, leading to quicker, extra correct, on-brand e mail manufacturing

SAN FRANCISCO, Sept. 20, 2022 /PRNewswire/ — WordPress VIP, the agile content material platform that is helping content material groups transfer each quicker and smarter to pressure extra expansion, has introduced a brand new integration that brings in combination WordPress—the arena’s most well liked CMS—and the facility of the Salesforce Advertising and marketing Cloud. WordPress for Salesforce is now to be had within the Salesforce AppExchange.

WordPress VIP Brand

This product integration allows entrepreneurs to temporarily get right of entry to content material from their WordPress VIP websites when developing attractive emails in Salesforce Advertising and marketing Cloud, a sport changer for agile omnichannel content material advertising and marketing.

WordPress VIP makes it simple to create extra content material and reuse content material throughout channels, together with in e mail campaigns. As the arena’s maximum used CMS, WordPress is a content material hub that may energy attractive buyer reports throughout a number of channels. As a result of it’s so simple to create content material in WordPress VIP and measure its effectiveness the usage of powerful analytics, it is the engine that powers expansion thru content material advertising and marketing.

The problem of populating e mail—and an answer for entrepreneurs

In WordPress VIP’s fresh Content material Issues 2022 Record, 78% of B2C and B2B entrepreneurs famous they use e mail as a number one distribution channel for his or her content material advertising and marketing efforts. Then again, for customers of Salesforce Advertising and marketing Cloud (and different e mail carrier suppliers), the duty of populating e mail messages with brand-approved advertising and marketing content material can really feel exhausting and time eating, involving numerous copying and pasting.

To handle this problem, WordPress VIP partnered with Salesforce and WordPress VIP Gold Company Spouse rtCamp to broaden the primary and simplest WordPress integration with Salesforce Advertising and marketing Cloud. Now entrepreneurs leveraging Salesforce Advertising and marketing Cloud can execute their advertising and marketing campaigns extra successfully and with extra related content material—all with the press of a button.

How WordPress VIP for Salesforce works

  • Get admission to internet content material from WordPress at once inside of Advertising and marketing Cloud’s E mail Studio.

  • Make a selection the content material to populate within the hero phase of your e mail or featured content material phase, pulling a feed of your most up-to-date content material. Get admission to particular person content material items, feeds, or content material classes to satisfy the desires of more than a few advertising and marketing campaigns.

  • Layout content material in your actual wishes. As an example, come with a featured symbol and/or excerpt, choose two or 3 columns, or select name/excerpt colours to check your model necessities.

  • Agenda your e mail as you most often would.

“Content material powers expansion throughout channels, and e mail advertising and marketing stays one of the crucial efficient channels in a marketer’s toolkit,” mentioned Nick Gernert, CEO of WordPress VIP. “Our integration with Salesforce Advertising and marketing Cloud we could entrepreneurs construct higher, extra attractive e mail campaigns through integrating their CMS at once with Salesforce Advertising and marketing Cloud, activating their content material to construct emails that convert.”

For a demo of WordPress VIP for Salesforce, discuss with https://wpvip.com

About WordPress VIP

Create higher buyer reports with the arena’s most well liked CMS. Constructed at the flexibility and ubiquity of WordPress, WordPress VIP—a part of the Automattic circle of relatives—empowers extra content material creators to construct extra content material for extra segments quicker and ship it throughout all their virtual channels. Its integrated content material analytics permit content material groups to measure content material efficiency, turn out ROI and iterate smarter. Learn the way we assist shoppers like Salesforce, Merck, Capgemini, CNN, and Slack ship wonderful virtual reports at WordPress VIP.

See us at Dreamforce, Sept. 20-22, sales space quantity 1731,Moscone Middle, San Francisco.

About Automattic

At Automattic our objective is to make the internet a greater position. With merchandise like WordPress.com, WooCommerce, Jetpack, and WordPress VIP, we assist toughen shoppers thru internet internet hosting, ecommerce, safety and backups, undertaking infrastructure, and extra. Automattic is a dispensed corporate with greater than 2,000 workers operating from 98 international locations talking 121 other languages. We consider in open supply and nearly all of our paintings is to be had below the GPL. Observe us on Twitter, Fb, and YouTube.



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