Headless WordPress And Extra With Ivan Popov

Whilst attending WordCamp Porto, I had a possibility to wait Ivan Popov’s presentation on Headless WordPress. It is likely one of the difficult to understand spaces for Search engine marketing, and I wish to percentage a couple of insights with SEJ readers.

Headless WordPress brings the chance to feed many channels out of your WordPress set up.

One can push information from WordPress into:

  • Cellular app.
  • Site.
  • 3rd-party apps.
Symbol supply: Slide from Ivan Popov’s presentation at WordCamp 2022

It makes WordPress greater than only a CMS; it integrates into the entire ecosystem of internet and cellular apps the place customers can nonetheless profit from the use of the WordPress admin panel.

It additionally brings builders from fashionable applied sciences reminiscent of React.js or Node.js right into a WordPress international and makes it horny to the more youthful era of builders preferring to be informed fashionable programming languages.

However, the primary query for SEOs nonetheless is, “What does it imply for Search engine marketing?”

With a purpose to be informed extra, I’ve finished a brief interview with Ivan Popov, CEO of Vipe Studio and a speaker at WordCamp Europe 2022.

Headless WordPress is likely one of the difficult to understand spaces for SEOs. Numerous SEOs don’t perceive why it’s used for or what it must be used for. When must Headless WordPress be used and when must it no longer be used?

Ivan Popov: “I consider the Headless actual worth is coming once we are having a heavy-traffic website online, a actually visited one, for instance. We’re simply no longer speaking about loads of visits we’re speaking about hundreds of thousands of customers.

They want actual energy they usually want actual worth counts as it’s no longer the era this is appropriate only for beginning trade. It’s extra of the pricy ones that I actually advise for use provided that your website online is getting sufficient worth and it’s large enough.”

 Ivan Popov’s presentation on Headless WordPressThe typical hourly price of React builders is upper than WordPress. Symbol supply: Slide from Ivan Popov’s presentation at WordCamp 2022

“Additionally, the Search engine marketing drawback can also be resolved. It may be totally Search engine marketing-ready, however it’s not similar to WordPress the place you’ll merely set up a plugin and make it paintings.

Right here, you wish to have builders to do the task – even the most straightforward process calls for builders to do it.

So long as you’ll make investments to your technical staff, each Search engine marketing drawback chances are you’ll face is resolvable – totally resolvable.”

If in case you have a easy trade website online, like an organization website online or a easy store, you must no longer fear about the use of Headless. You discussed that it’s appropriate for high-traffic internet sites. What number of customers in keeping with day, in keeping with hour?

Ivan Popov: “We’re talking about closely visited internet sites. Like for instance, if they’ve one thousand guests each 2nd, or 10000 readers presently on-line studying the scoop, so we’re actually talking about extremely visited internet sites.

Headless does no longer depend on caching, which is very important in the case of extremely dynamic internet sites that have personalised content material, task postings, or listings internet sites with loads of 1000’s of webpages.

Caching dangers the consumer not to at all times obtain a recent reproduction of the webpage, whilst Headless will at all times give you the reside information.”

Did you spot any indexing problems Headless internet sites might be afflicted by? Any Search engine marketing problems from Headless?

Ivan Popov: “Now not simplest have I haven’t noticed any problems, however I’ve noticed advantages as a result of Headless WordPress internet sites, for instance, supply best inexperienced (Core Internet Essential) rankings from web page velocity tester gear and likewise the internet dev gear testers.

And as a result of the ones inexperienced effects and just right grades, the internet sites are in fact reaping benefits with Search engine marketing fairly than having problems.”

So, you didn’t see any indexing problems, reminiscent of pages losing from indexing?

Ivan Popov: “No, so long as the whole thing is setup accurately, there isn’t a subject that may happen.”

So, it comes all the way down to fundamental highest Search engine marketing practices that are supposed to be applied with Headless WordPress. If applied, will the website online get ranked usually?

Ivan Popov: “Completely. The article this is that it’s not like plugins which can be simply plug-in and play.

You wish to have the technicians that want to do the whole thing manually. However so long as it’s arrange accurately, there may be not anything that you’ll lose the scores from.”

For many who wish to be informed Headless WordPress, what sort of instructional fabrics do you counsel?

Ivan Popov: “As a result of the whole thing is open-sourced, you’ll simply check out to be informed this such as you historically manner new era. Simply learn as a lot subject matter as you’ll. There are numerous unfastened fabrics as smartly.

The whole lot is open-sourced. There’s a group. So, the whole thing is simply beginning. Beginning a undertaking – the primary undertaking is the toughest – however then attempt to do as difficult issues as imaginable, and you’ll be informed naturally similar to drawing near any new era.”

To your presentation, you discussed that Headless WordPress in response to NextJS is extra Search engine marketing pleasant than ReactJS. Are you able to please amplify on that extra in what sort of problems one would possibly run into when the use of ReactJS and what sort of alternatives are given NextJS as you title it a extra Search engine marketing-friendly framework?

Ivan Popov: “As an example, if we’re the use of a setup with ReactJS and studying the information from the REST API, then we depend on actual time verbal exchange between the REST API on WordPress and the ReactJS website online.

That’s why, someday, this verbal exchange can intervene or one thing can also be fetched, which isn’t tremendous dependable in the case of Search engine marketing as a result of Search engine marketing is predicated that Google has fast get right of entry to to meta, Search engine marketing titles, description titles – such things as those.

The ones are the problems that may end result, however for instance if you’re the use of subsequent website online with, let’s say, graph communicator, then we’ve the whole thing server facet pre-rendered, after which we don’t have any problems in any respect.”

Principally Google is in a position to index meta descriptions as part of HTML and no longer on the rendering segment. Rendering now and again might take giant computing sources and Google might drop off from indexing all over rendering. 

Ivan Popov: “Sure, proper.”

In case of ecommerce, when would you counsel Headless? For eocmmerce shops with a definite choice of merchandise, shoppers, and so forth. so as to imagine switching to Headless. 

Ivan Popov: “When the use of it for ecommerce, we must be actually cautious. It’s scaling for enormous stores no longer for any store however for a big store. We’re mainly development the whole thing from scratch.

On the subject of woo ecommerce, we’ve plugins for cost sorts and transport suppliers. In case you are switching to Headless, our builders want to code the ones integrations.

So, now our builders want to code integrations for cost suppliers and integrations for transport suppliers.

So, we can nonetheless get advantages as a result of our webstore is turning into tremendous rapid and getting served globally to hundreds of thousands of shoppers, however at the different facet, the funding is so much larger as a result of you wish to have to spend money on coding each unmarried capability your website online is occupied with.”

When it comes to ecommerce, is it higher to imagine different platforms as an alternative of Headless?

Ivan Popov: “I can’t say this as a result of I’m a die laborious WordPress fan, however you wish to have to verify the funding is worthwhile.”


Headless WordPress is a fancy tech, and the use of it must be justified through trade objectives.

It’s totally redundant and waste of funds to make use of Headless WordPress if in case you have fundamental website online or weblog.

It must be regarded as as an choice when you wish to have cross-platform features or a extremely dynamic website online with hundred 1000’s of pages, regardless of you employ Headless or no longer at all times use Google Seek Console’s URL inspection device to look how Google does move slowly your webpages.

Featured Symbol: Primakov/Shutterstock


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